Wyoming Main Street Branding

About the Project

Wyoming Main Street is a state wide entity housed under the Wyoming Business Council that supports local Main Street programs. In 2022, they identified that their logo, although fitting with the Wyoming Business Council branding, didn’t express the organization’s mission and personality. Through the rebranding they wanted to show what Main Streets are all about but still needed to coordinate with Wyoming Business Council’s current branding.

My Role

My role on this project was lead graphic designer - I worked with the Wyoming Main Street director along with representatives from local Main Street communities and the Business Council to develop a new logo. Their new logo represents an historic downtown (inspired by buildings in Wyoming) and the four buildings each indicate a point of the Main Street approach. It keeps many similarities to the Business Council logo but offers a fresh look for Wyoming Main Street.