Letters to a Pre-Scientist Rebrand

About the Project

Letters to a Pre-scientist is a national non-profit that connects school students with scientists - they exchange letters throughout the school year. I worked with them to revamp their brand in the summer of 2021. Their previous logo was pretty outdated, didn’t show the human element, and didn't express their organization.

My Role

My role on this project was lead graphic designer - I gathered information in the form of a survey to gauge what their audience was craving in a new brand. I took that information and developed their logo, icons, and brand guidelines. I also developed their slogan - discover possibilities, build connections, plant seeds (this refers to their 3 main audiences). I also made social media templates, letterhead templates, and email headers. They used their brand guidelines to update their website and incorporate into their other materials.